Editorial
Estelvio editorial articles for owners of cosmetology and aesthetic medicine practices: choosing equipment, treatment technologies, pricing, and running and growing a practice. Some expert articles are available after free registration.
Besides these generally available articles we publish strictly expert, professional material with full detail. It is free after registration and is kept from casual readers it was not written for. Create a free account
Expanding a practice with new treatments: how to choose the first device to broaden your offer
New treatments mean new revenue and new clients. We guide you through a simple process for choosing your first device to expand your offer, from the idea to the first pilot.
Treatment packages and series: how to increase the value of a visit at your practice
Treatment series and packages are a simple way to gain loyal clients and steady traffic at your practice. We show how to put them together, how to price them, and how to talk about them.
2025 treatment trends: what aesthetic cosmetology practices are betting on
Practices are increasingly focusing on skin quality, non-invasive technologies and personalization. We describe the directions visible in the industry and show how to use them in your offer.
How to plan cosmetology practice equipment step by step
Starting a practice is easier with a plan. We guide you from your first service, through equipping a treatment station, all the way to growing your offer, and show a simple way to calculate a device's return.